More Matters: Millennials Leading The Way To Increased Vegetable Consumption
North American Precis Syndicate
Making fruits and vegetables more accessible and convenient through innovative products like watermelon fries is providing Americans with healthier eating options. (NAPS)
(NAPSI)—Much has been written about millennials and their impact on
society. It appears their influence extends to diet and nutrition—and may
help make fruits and vegetables more accessible and convenient for everyone.
Millennials prefer fruits and vegetables over grains and meats. That's
according to a study conducted by the U.S. Department of Agriculture, which
analyzed food-buying data by generation. Millennials—those born between 1981
and the mid-2000s—are now the largest, most diverse living generation and
their purchasing behavior heavily influences the retail landscape.
U.S. consumption of fresh produce grew steadily at about 1.3 percent
between 2011 and 2016, and moderate annual gains will continue through 2021.1
As eating habits have evolved across the generations, so have recommendations
regarding what constitutes a healthy diet. Current nutritional guidelines
encourage consumers to make half their lunch fruits and vegetables, and to
include whole grains, protein and dairy at each meal.2
Eating a diet rich in fruits and vegetables as part of an overall healthy
diet can help protect against a number of serious and costly chronic
diseases, including heart disease, type 2 diabetes, some cancers and obesity.
Fruits and vegetables also provide important vitamins and minerals that help
the human body work as it should to fight off illness and disease.3
Convenience is key
According to the Centers for Disease Control and Prevention, one way to
help people consume more fruits and vegetables is to make them convenient and
affordable in the places where children and adults live, work, learn and
One exciting new development in the quest to make fruits and vegetables
more convenient and accessible are ultrafirm watermelons. This unique line of
CrispFresh watermelon varieties from Syngenta combines processing efficiency
and end-product innovation opportunities. CrispFresh varieties stay fresher
and firmer longer, making innovations like watermelon fries possible.
For generations, Syngenta has been innovating to meet the needs of growers
around the world. Sluis & Groot, a legacy company of Syngenta, was
founded in 1867 in the Netherlands as exporters of cabbage seeds. Today,
Syngenta is one of the world's leading vegetable seed companies, with 30 crop
species and 2,500 varieties.
The principles upheld by its founders years ago continue to inspire
Syngenta today: produce superior vegetable seeds and invest in research and
development to continually offer the best in the industry, which today
extends to making fruits and vegetables tastier—and more convenient and
Produce: U.S. Market Trends and Opportunities, as published by Packaged Facts
for Disease Control & Prevention, 2013
"According to a study conducted by the U.S.
Department of Agriculture, millennials prefer fruits and vegetables over
grains and meats. http://bit.ly/2CmMBwJ"
On the Net:North American Precis Syndicate, Inc.(NAPSI)