Common Small Business Health Insurance Misconceptions
North American Precis Syndicate
New systems and technology can make it easier for small businesses to provide quality health care.
(NAPSI)—Running a small business is challenging enough without the
confusion health insurance can cause. Too often, the resulting angst is
driven by common misconceptions that an experienced benefits advisor can help
Health insurance continues to be one of the most important and valued
benefits that employers can offer workers. After salary, it is consistently
the top factor for attracting and retaining talent, according to numerous
employee benefit studies by Glassdoor and others. This is the case whether a
company has two employees or 2,000.
Navigating the employer-sponsored benefit landscape, however, can be
especially daunting for small businesses. Cost and compliance considerations
alone can seem impenetrable.
But these perceptions are frequently rooted in fallacy rather than fact,
said Ron Goldstein, president and CEO of CHOICE Administrators, the nation’s
leader in developing and administering employee-choice health benefit
programs and exchanges for small employer groups. The company’s
exchanges include the country’s first and only multicarrier private
Goldstein cites three of the most frequent misperceptions amongst small
businesses as follows:
• It’s too expensive.
While there are certainly costs involved with offering health insurance,
providing coverage options does not mean a company has to break the
“As with any operational expense, the first order of business is to
establish a budget,” said Goldstein. “An agent can then work with
their client on what is most appropriate and affordable for their needs.”
One example is using a tool such as defined contribution. This is where a
business provides each employee with a fixed dollar amount they then can
choose how to spend. Workers can select from a set of health plan choices and
pay the difference not covered by the employer’s contribution. So if
they want to spend additionally for a more benefits-rich plan, they can.
In turn, a company is able to lock in costs. This provides budget controls
that can be planned and managed monthly and annually.
• It won’t meet
everyone’s needs. Small businesses can find and offer health plan
solutions that meet the diverse needs of their workforce, and professional
agents can help point the way.
Well-designed health care exchanges, for instance, can be a great option
for offering a wide selection of health insurance plans that ensure choice
and access to care for employees who most likely need very different
coverage. A 22-year-old just starting her first job will likely want a
different plan than a 59-year-old sales manager with a spouse, three children
and plans to retire in the near future.
A good exchange, then, can offer multiple health insurance plans within a
single package. So regardless of which options employees select, businesses
get one monthly itemized bill and can manage overall benefit offerings
through a single website and online portal, all with the support and guidance
from their broker or benefits advisor.
• It’s too complicated.
The industry might be complex, but offering health insurance does not have to
be overly difficult for a small business because there are resources and
experts available to shoulder the details.
“There are many products and platforms that simplify administration
by consolidating information and processes into easy-to-use automated
systems,” said Goldstein. He added that many carriers and providers
have in fact already moved to implement some form of online enrollment. This
helps streamline processing and speeds up underwriting. But it also provides
one point of entry from where employers and employees can then move on to
review and compare options, choose and enroll in a plan, and manage their
benefits throughout the year.
While health care can be mystifying, small businesses need not fall prey
to misinformation and myths. There are options that can be affordable, offer
a variety of choices and are relatively easy to manage, especially with the
assistance of a good broker or benefits professional. For additional
information, visit www.mycalchoice.com
On the Net:North American Precis Syndicate, Inc.(NAPSI)