The Cure For AIDS Is In Your Hands
North American Precis Syndicate
Not only can a special hand salve restore dry skin, buying it can help fight AIDS. (NAPS)
(NAPSI)—What do a motorcycle ride taking place August 6 through
August 10, a hand cream, an Instagram photo, an exercise class and a skincare
company have in common? Surprisingly, they can all help fight HIV/AIDS.
The Motorcycles: Kiehl’s
Since 1851, purveyor of fine-quality skin and hair care, has a long-standing
commitment to supporting HIV/AIDS charities, and an enduring partnership with
amfAR, The Foundation for AIDS Research. To that end, Kiehl’s Brand
Ambassador Chris Salgardo and amfAR’s CEO Kevin Robert Frost will ride
their motorcycles for five days, along with actor Gilles Marini, men’s
style influencer Blake Scott, tattoo artist Luke Wessman, and music
photographer Travis Shinn, in the ninth annual Kiehl’s LifeRide for
amfAR. Since 2010, this project has raised nearly $2 million for cure-related
The Hand Cream: One hundred
percent of the purchase price from the sale of Kiehl’s Limited Edition
Ultimate Strength Hand Salve, up to $25,000, will benefit amfAR.
The Photo: You can also fight
HIV/AIDS by sharing a photo of a heart made from your hands on Instagram and
Twitter, and tagging @Kiehls and #LifeRide9. The company donates $30 a post,
up to $125,000 as part of its overall donation to amfAR.
The Exercise Class: Supporters
will be able to ride along with the ride, courtesy of CycleBar, the premium
indoor cycling brand. Select CycleBar studios nationwide will host Kiehl’s
LifeRide for amfAR classes, with Kiehl’s donating $30 per bike in one
of these classes, up to $125,000, as part of its overall donation to amfAR.
Sign up for one of these classes at www.cyclebar.com/kiehlsrideforaidsresearch.
The Stores: All Kiehl’s
retail stores accept donations for amfAR through August 13.
For additional information, to find a store or order products, visit www.kiehls.com/liferide. Products
are also at Kiehl’s stores, (800) KIEHLS-2 and specialty retailers.
“Kiehl’s Since 1851 is committed to
supporting HIV/AIDS charities. To that end, sales of its Limited Edition
Ultimate Strength Hand Salve will benefit amfAR, The Foundation for AIDS
On the Net:North American Precis Syndicate, Inc.(NAPSI)